The 3 Pages Every Small Business Website Needs — And the 5 That Are Wasting Your Money
The businesses winning right now aren't spending more on marketing. They're wasting less of it. I had a conversation with a local contractor last week. Good business, steady referrals, solid reputation in the community. But when I searched for them on Google Maps, they were invisible. Their competitor — a guy who does half the quality work — had 47 reviews and showed up first in every search. That's not a marketing problem. That's a visibility problem. And it's the single most common issue I see with small businesses across the tri-state area. Here's what makes it worse: Google just changed the rules, and most business owners have no idea.